Terms of Service

These Terms of Service ("Terms") govern your use of alaiaadvisory.com (the "Site") and the consulting and operations services provided by Alaia Advisory LLC, a Hawaii limited liability company ("Alaia," "we," "us"). By using the Site or engaging Alaia for services, you agree to these Terms.

1. Services

Alaia provides AI-assisted operations and growth consulting to small and mid-sized businesses. Specific deliverables, scope, fees, and timelines are defined in a Statement of Work ("SOW") or written engagement letter agreed between Alaia and each client. If any conflict arises between the SOW and these Terms, the SOW controls for that engagement.

Services may include connecting to third-party systems on the client's behalf — for example, QuickBooks Online — to perform bookkeeping cleanup, reporting, or other authorized operations. The scope of that access is limited to what the client authorizes at the time of connection.

2. Client responsibilities

• Maintaining active subscriptions to third-party systems Alaia is engaged to work within (e.g. QuickBooks Online).
• Providing timely, accurate information and access required to perform the work.
• Reviewing work product and raising objections within the review window specified in the SOW.
• Using secure channels to share sensitive information and keeping client-side credentials confidential.
• Complying with all applicable laws, including tax and employment law.

3. Authorization to access connected systems

By authorizing Alaia to connect to a third-party system, you represent that you have the authority to grant that access on behalf of your business. You may revoke that authorization at any time from the third-party system's settings (for example, QuickBooks Online → Apps → Manage My Apps). Upon revocation, Alaia's ability to act on your behalf in that system ends and any stored tokens are deleted.

4. Fees and payment

Fees, payment terms, and refund rules are set in the applicable SOW or engagement letter. Unless the SOW says otherwise, invoices are due on receipt. Late payments may pause active work.

5. Intellectual property

• Client data and content — including everything in connected systems like QuickBooks Online — remains the property of the client. We do not claim ownership of client data.
• Alaia materials — templates, frameworks, internal tools, methodologies, and software we use to deliver services — remain the property of Alaia.
• Deliverables prepared for a client under an SOW are licensed to the client for their own internal business use, subject to payment of the agreed fees. Alaia retains a non-exclusive right to reuse general know-how and non-identifying patterns learned during the engagement.

6. Confidentiality

Each party agrees to protect the other's confidential information and to use it only for purposes of the engagement. This obligation continues after the engagement ends. It does not apply to information that is public, independently developed, or required to be disclosed by law.

7. Warranty disclaimer

The Site and services are provided on an "as is" and "as available" basis. Alaia provides consulting advice and operational support; we do not provide legal, tax, audit, or investment advice, and we are not a Certified Public Accountant firm. Clients remain responsible for their own books, filings, and decisions. To the fullest extent permitted by law, Alaia disclaims all implied warranties, including merchantability, fitness for a particular purpose, and non-infringement.

8. Limitation of liability

To the fullest extent permitted by law, Alaia's total liability to a client arising out of or related to these Terms or any SOW is limited to the fees paid by that client to Alaia in the twelve months preceding the event giving rise to the claim. Alaia is not liable for indirect, incidental, consequential, special, or punitive damages, or for lost profits or lost business opportunities.

9. Indemnification

Each party will indemnify the other against third-party claims arising from its own willful misconduct, gross negligence, or violation of law.

10. Termination

Either party may terminate an engagement with written notice as specified in the SOW, or, if the SOW is silent, with thirty (30) days' written notice. Upon termination, Alaia will (a) stop accessing connected client systems, (b) revoke and delete any OAuth tokens it holds for the client, and (c) deliver work-in-progress reasonably completable within the notice period. Outstanding fees remain due.

11. Governing law and venue

These Terms are governed by the laws of the State of Hawaii, without regard to conflict-of-laws principles. The exclusive venue for any dispute arising from these Terms or the services is the state or federal courts located in Honolulu, Hawaii, and the parties consent to personal jurisdiction there.

12. Changes to these terms

We may update these Terms as our services evolve. Material changes will be communicated to active clients by email. Continued use of the Site or services after the effective date of an update constitutes acceptance of the updated Terms.

13. Contact

Alaia Advisory LLC
Honolulu, Hawaii
[email protected]